LUU
LUU 线香品牌包装设计



DESIGNER: DI MAO

TYPE:BRAND/PACKAGING
YEAR: 2022
LUU is a brand that aspires to interpret the culture of incense in a youthful way.

Inspired by the Guangdong tradition of blessing peace with pomelo leaves and the unique experience of traditional incense ceremony, we have fused the two, with visual elements as well as flavours revolving around the extracts of the pomelo tree. The result is a new style of incense experience with a unique twist.


LUU是一个立志以年轻方式诠释香文化的品牌。

受广东以柚子叶祈福平安的传统和传统香道独特体验的启发,我们将两者融合在一起,以柚子树的提取物为视觉元素和味道的核心。最终,我们创造出了一种别具一格的全新香道体验。