SHUSHU — project

Brand Design
SHUSHU

Project Type:Personal Project
Year:2022

SHUSHU is a conceptual home fragrance brand inspired by the scent and texture of trees. The project explores how branding can transform everyday fragrance into a ritual that reconnects people with nature.

Inspired by the characteristics of tree bark and forest landscapes, the visual identity combines organic forms with restrained typography to create a calm yet contemporary brand language. The earthy colour palette, tactile materials and minimalist compositions reinforce the sensory experience of the brand across packaging and communication.