About ST-UDIOO®

SVERIGE
国家文化地图重塑











DESIGNER: DI MAO

TYPE:BRAND/MAP
YEAR: 2021
Sweden is a country known for its balance of warmth and boundaries, with Sami culture being a vital part of its traditions.

The logo design incorporates colors from the Sami flag. The pattern combines a smiley face with Sweden’s national flower, the lily of the valley, while the semicircular curve conveys an open and friendly attitude. The icon designs follow a minimalist style, using points, lines, and planes from the logo to reflect the concept of "moderation" and present the content in a clear and straightforward way.

The entire set of icons embodies both Swedish and Sami spirit, showcasing the richness of Swedish culture. Eight icons highlight Swedish specialties, and another eight represent iconic buildings. The theme, Cultural Overview, provides a comprehensive representation of Sweden’s cultural essence.
瑞典一个有边界感且热情的国家，萨米文化则是他们传统文化中非常重要的组成部分。

LOGO设计配色选用了萨米旗帜上的颜色，图案的设计上，我将笑脸和瑞典的国花铃兰进行了结合，而半圆的曲线则表达了开放友好的态度。

图标的设计上，使用简约的风格进行设计，延续了LOGO设计中的点线面，更好的诠释了对于“适度”的看法，更简洁明了的展现内容。

整套图标的设计都围绕了瑞典精神以及萨米精神，更加展现的是瑞典文化的博大精深，图标中8个是瑞典的特色产物，8个是他们的特色建筑，所以我的主题是文化概况，更加全面的展示瑞典的文化。