Di Mao




Exhibition Visual Identity & Graphic Design7-Day WonderHunan Encounters with Marian Bijlenga





Year：2026.5

Curators：Dan Huang/Shutong Fan
Eexhibition Advisor：Dr.Penny Dan Xu
Patron: Yueqing Yang
Graphic Design: Di Mao
Exhibition Design: Shutong Fan

Zephyrus Art Exhibition, Hunan, China
The visual system and exhibition materials for 7-Day Wonder are developed in response to the practices of the participating artists. The design takes cues from the ways materials, structures, and modes of viewing are handled in the works, extending the curatorial narrative into a cohesive and continuous visual language.

The design approach is primarily informed by the working methods of Marian Bijlenga, emphasising a sense of lightness, looseness, and structural rhythm. Visual elements are treated as extensions of material behaviour, unfolding through processes of composition and formation that respond to the artists’ practices.

This system is applied across a range of exhibition and communication materials, including posters, catalogue, postcards, tickets, and exhibition graphics. Different formats are brought together within a “travel journal” framework, maintaining overall consistency while allowing flexibility across various contexts.

In addition to visual design, the project also involves production and execution coordination, including print processes, material selection, and communication with fabricators, ensuring that the final outcomes align with the exhibition both conceptually and materially.
该项目的视觉系统与展览物料设计，主要围绕参展艺术家的创作实践展开。设计从作品中对材料、结构与观看方式的处理出发，将策展叙事延展为一套统一而连贯的视觉表达。

设计语言主要受到Marian Bijlenga创作方法的启发，强调轻盈、松散与结构之间的节奏关系。视觉元素被视为材料行为的延续，通过组合与生成的方式展开，回应艺术家的创作路径。

该设计系统被应用于一系列展览传播与空间物料中，包括海报、展册、明信片、门票及展墙等。不同媒介被纳入“旅行日志”的叙事框架之中，在保持整体一致性的同时，也具备适应不同使用场景的灵活性。

除视觉设计外，项目还涵盖后期制作与执行沟通，包括印刷工艺、材料选择及与制作方的对接，确保最终呈现能够在概念与材料层面与展览内容形成一致的表达。