Commissioned Work
7-Day Wonder: Hunan Encounters with Marian Bijlenga
2026.4
Exhibition Visual Identity & Graphic Design
The visual identity for 7-Day Wonder responds to the artists’ material and structural approaches, forming a cohesive system. Inspired by Marian Bijlenga, it emphasises lightness and rhythm, applied across exhibition materials within a “travel journal” framework.
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Goldsmiths MA Design Expanded Practice Degree Show2025.12
Visual Lead / Art Direction / Graphic Design
Visual Lead / Art Direction / Graphic Design
I served as the Visual Lead for the Goldsmiths MA Design (Expanded Practice) Degree Show, responsible for the exhibition’s overall visual direction.
My role encompassed art direction, catalogue design, team coordination, and cross-group communication, ensuring visual consistency across different exhibition elements while supporting collaboration between teams.
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My role encompassed art direction, catalogue design, team coordination, and cross-group communication, ensuring visual consistency across different exhibition elements while supporting collaboration between teams.
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WHOO2025.11
Art Direction / Graphic Design
Art Direction / Graphic Design
Hunan and Hubei, two provinces that sit next to each other, are Hui and Wan’s hometowns. The character “湖” (hú), meaning lake, appears in both names. ‘Hunan-Hubei’ — the south side and the north side of the lake. It evokes the phrase “五湖四海” (“the five lakes and the four seas”), a symbol of warmth and inclusivity that welcomes people from all corners of the world.
It is a name that carries a sense of embrace - this would be a restaurant rooted in the flavours of Hunan and Hubei, but also a home for all of us who have come from different places, brought together around the table in the space.
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It is a name that carries a sense of embrace - this would be a restaurant rooted in the flavours of Hunan and Hubei, but also a home for all of us who have come from different places, brought together around the table in the space.
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Nike2023-2024
Art Direction / Graphic Design/Set Designer
I was responsible for the art direction, graphic design, and selected set design across multiple seasons of Nike video projects.
Across different filming contexts, I maintained visual consistency within Nike’s brand language through the integrated control of space, color, and materials, while creating environments that align with physical movement and the rhythm of the image.
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Across different filming contexts, I maintained visual consistency within Nike’s brand language through the integrated control of space, color, and materials, while creating environments that align with physical movement and the rhythm of the image.
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Airbnb2023
Art Direction / Graphic Design
Art Direction / Graphic Design
For an Airbnb video series consisting of three films, I was responsible for the visual design and art direction of one film.
Working within a shared visual framework led by the overall art director, my role focused on developing and executing the visual language for my assigned film while ensuring alignment and consistency with the broader series.
Working within a shared visual framework led by the overall art director, my role focused on developing and executing the visual language for my assigned film while ensuring alignment and consistency with the broader series.
Research & Practice
Reading Room#2
umum objects x Di Mao
umum objects x Di Mao
Reading Room #2 explores typology books as a way to turn quiet obsessions into shared investigations, with guest visual designer Di Mao.
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