CONTACT

Email: dmao1204@gmail.com
please email through for any work enquires

Ins: st_udioo

RedNote : 是鼍

ABOUT

Di Mao is a multidisciplinary designer and mixed-media artist from China, currently based in London, UK. She holds a Bachelor's degree in Brand Design from the joint programme between Beijing Normal University, Zhuhai and Brand University of Applied Sciences (Germany), graduating with distinction. She also holds an MA in Design: Expanded Practice from Goldsmiths, University of London, also graduating with distinction.

Her practice focuses on publication and installation, approaching design as a process of observation, translation, and reflection. She is particularly interested in the often-overlooked relationships within everyday life and the natural world. Working across diverse materials and visual languages, she explores subtle yet meaningful modes of expression.

毛迪是一位来自中国的跨领域设计师、复合媒介艺术家，目前定居于英国伦敦。她毕业于北京师范大学珠海校区与德国 Brand University of Applied Sciences 合作开设的品牌设计项目，获得设计学学士学位，并以优异成绩毕业；随后毕业于伦敦大学金史密斯学院 MA Design: Expanded Practice 专业，并同样以优异成绩获得硕士学位。

她的创作主要聚焦于出版物与装置艺术，将设计视为一种观察、转译与反思的过程。她关注日常生活与自然环境中常被忽视的关系，并通过多样的材料与视觉语言，探索细腻而富有意味的表达方式。

Curriculum Vitae

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EDUCATION

2024.9-2025.12
- Goldsmiths, University of London , MA Design Expanded practice
Completed with Distinction

2019.9-2023.4
- Beijing Normal University, Zhuhai,China+Brand University of Applied Sciences (Germany) 4+0 ：Brand design
Completed with Distinction

WORK EXPERIENCE

- Diningroom , Shanghai
Junior Art Director, Set designer 2023.6-2024.9

- Worked on 40+ short-form commercial film productions for international clients including Nike and Airbnb
- Contributed to visual development and art direction, translating brand concepts into spatial and visual outcomes
- Designed and built physical sets, considering materials, composition, and lighting
- Collaborated with directors and production teams from pre-production through to final delivery

-Independent Freelance , London / Remote
Brand Identity Designer 2026.2 – Present

- Delivered brand identity projects for clients including Agelink, Yanwu Tea, and 38 Pottery
- Developed visual systems, brand guidelines, and communication materials across print and digital
- Worked closely with clients to translate cultural references into contemporary visual identities

- WanaTry, Shanghai
Brand Design Intern 2021.6-2021.9
-Assisted in brand repositioning, including renaming and redesigning the brand logo and brand guidelines
-Developed the visual style for the brand’s Instagram
-Designed layouts for the brand’s WeChat Official Account
-Art directed the lookbook photoshoot

EXHIBITIONS

2023 BA Graduated Show , Beijing Normal University, Zhuhai
2025 Wehaveadog Exhibition , London
2025 GDC Award, Shenzhen ,China
2025 MA Degree Show , Goldsmiths,University of London
2026 Photofairs Shanghai,China

AWARD

2025 GDC Young Award--Merit Award
2025 Hiiibrand Award-- Short list
2025 LICC Award--Short List
2025 Platinum Originality--Honorable mention awards

COVERAGE

Divide ISSUE 16
umum Reading Room x Di Mao
Goldsmiths China WeChat Official Account
Voicer China Wechat Official Account

SKILLS

Brand Identity
Set & Spatial Design
Editorial Design
Figma
Adobe Creative Suite
Final Cut Pro

Chinese(Mandarin) -native
Cantonese -native
English-proficient

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