2026
[Coming Soon]
2026
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2026
[Coming Soon]
2026
YANWU is a tea brand rooted in six generations of family-owned tea cultivation in Chaozhou, China. As the brand prepared to enter the UK
market, the project developed a complete visual identity and digital experience that translates this long-standing relationship with tea into a contemporary brand language.
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2026
7-Day Wonder is a visual identity and exhibition design project developed for a group exhibition. Responding to the participating artists’ practices, the design draws from their use of materials, structures, and modes of viewing to create a cohesive visual language. Applied across posters, catalogues, postcards, tickets, and exhibition graphics, the project also includes production coordination, material selection, and print management to ensure consistency between the exhibition’s concept and its physical execution.
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2025
This project developed the visual identity and communication system for the Goldsmiths, University of London MA Design: Expanded Practice Degree Show. As part of the creative direction team, I contributed to defining the exhibition concept and led the development of its visual language. The final identity was applied across the catalogue, website, social media, exhibition handbook, and on-site graphics, creating a cohesive system that reflected the exhibition’s themes across both digital and physical platforms.
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2025.11
WHOO is a restaurant brand inspired by the shared food culture of Hunan and Hubei. Its name references both the character Hu (“lake”) and the Chinese idiom Wuhu Sihai, symbolising people from different places gathering together. Inspired by the warmth of everyday street dining, the visual identity draws from the iconic red plastic stool, using bold typography, vibrant colours, and playful graphics to create a contemporary brand rooted in familiarity, hospitality, and local culture.
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2023-2024
From interpreting seasonal brand briefs to delivering
final visual assets, I work across visual development,
art direction, and production coordination to ensure
consistency between concept, space, movement, and
final image output.
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2023
From interpreting seasonal brand briefs to delivering
final visual assets, I work across visual development,
art direction, and production coordination to ensure
consistency between concept, space, movement, and
final image output.
2024
The Drinkery reimagines a community bar as a social system designed to encourage spontaneous interaction. Inspired by the bar’s resident dog, KIKI, the project develops a character that shifts between “work mode” and “drinking mode,” reflecting everyday transitions between structure and relaxation. Through this character-led identity, the project creates a visual and behavioural system that lowers social barriers, strengthens community connections, and extends the bar’s identity beyond its physical space.
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2022
LUU is a contemporary incense brand inspired by the Cantonese tradition of using pomelo leaves as a symbol of cleansing, protection and good fortune. The project explores how branding can make traditional incense culture more approachable for contemporary lifestyles, creating a ritual that feels both culturally rooted and relevant to everyday life.
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2022
SHUSHU is a conceptual home fragrance brand exploring how scent can reconnect people with nature through everyday rituals. The project developed a complete brand identity and packaging system inspired by the textures, colours and atmosphere of forests.
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2021
RRooM is a smart home brand centred around the small gestures of everyday living, exploring how technology can make home life feel more intuitive, effortless and harmonious. As smart home products become an increasingly integrated part of modern living, the project focuses not only on the products themselves, but also on how branding can reshape the relationship between people and the spaces they inhabit.
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