2026
[Coming Soon]
2026
YANWU is a tea brand rooted in six generations of family-owned tea cultivation in Chaozhou, China. As the brand prepared to enter the UK
market, the project developed a complete visual identity and digital experience that translates this long-standing relationship with tea into a contemporary brand language.
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2026
7-Day Wonder is a visual identity and exhibition design project developed for a group exhibition. Responding to the participating artists’ practices, the design draws from their use of materials, structures, and modes of viewing to create a cohesive visual language. Applied across posters, catalogues, postcards, tickets, and exhibition graphics, the project also includes production coordination, material selection, and print management to ensure consistency between the exhibition’s concept and its physical execution.
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2025
This project developed the visual identity and communication system for the Goldsmiths, University of London MA Design: Expanded Practice Degree Show. As part of the creative direction team, I contributed to defining the exhibition concept and led the development of its visual language. The final identity was applied across the catalogue, website, social media, exhibition handbook, and on-site graphics, creating a cohesive system that reflected the exhibition’s themes across both digital and physical platforms.
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2025.11
WHOO is a restaurant brand inspired by the shared food culture of Hunan and Hubei. Its name references both the character Hu (“lake”) and the Chinese idiom Wuhu Sihai, symbolising people from different places gathering together. Inspired by the warmth of everyday street dining, the visual identity draws from the iconic red plastic stool, using bold typography, vibrant colours, and playful graphics to create a contemporary brand rooted in familiarity, hospitality, and local culture.
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2023-2024
From interpreting seasonal brand briefs to delivering
final visual assets, I work across visual development,
art direction, and production coordination to ensure
consistency between concept, space, movement, and
final image output.
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2023
From interpreting seasonal brand briefs to delivering
final visual assets, I work across visual development,
art direction, and production coordination to ensure
consistency between concept, space, movement, and
final image output.
2024
The Drinkery reimagines a community bar as a social system designed to encourage spontaneous interaction. Inspired by the bar’s resident dog, KIKI, the project develops a character that shifts between “work mode” and “drinking mode,” reflecting everyday transitions between structure and relaxation. Through this character-led identity, the project creates a visual and behavioural system that lowers social barriers, strengthens community connections, and extends the bar’s identity beyond its physical space.
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2022
LUU is a contemporary incense brand inspired by the Cantonese tradition of using pomelo leaves as a symbol of cleansing, protection and good fortune. The project explores how branding can make traditional incense culture more approachable for contemporary lifestyles, creating a ritual that feels both culturally rooted and relevant to everyday life.
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2022
SHUSHU is a conceptual home fragrance brand exploring how scent can reconnect people with nature through everyday rituals. The project developed a complete brand identity and packaging system inspired by the textures, colours and atmosphere of forests.
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2021
RRooM is a smart home brand centred around the small gestures of everyday living, exploring how technology can make home life feel more intuitive, effortless and harmonious. As smart home products become an increasingly integrated part of modern living, the project focuses not only on the products themselves, but also on how branding can reshape the relationship between people and the spaces they inhabit.
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2025.12
How a Garden Becomes a Dialogue is a participatory design project that explores the relationship between people and nature through gardening. Transforming bodily gestures into gardening tools, it invites participants to engage with planting as a physical dialogue between the body, tools, and the environment. Rather than seeing the garden as a natural space, the project reveals it as a system shaped by actions, decisions, and negotiation, where tools subtly influence both human behaviour and ecological relationships.
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2025
Time to Clean is a participatory design project that reconsiders cleaning as a cultural and social practice. Through five interactive tools, it explores the relationship between bodily movement, labour, social interaction, and space, transforming routine cleaning into shared experiences. Rather than offering solutions, the project invites participants to reflect on how cleaning shapes everyday behaviour, relationships, and the often overlooked systems that organise daily life.
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2025
The Year With Many Summers is an interactive installation that reimagines how we perceive summer. Using real-time temperature data instead of the calendar, it triggers the familiar sound of an ice cream van when specific temperature thresholds are reached. By questioning whether unusually warm days outside the traditional season can also be considered summer, the project challenges fixed seasonal boundaries and proposes a more fluid understanding shaped by climate, environment, and lived experience.
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2025
This is a one-week manual exercise that explores the everyday object of the wallet. By collecting real wallets used by different people, I examined them from four perspectives: the history of the wallet, its physical appearance, the items it contains, and the very concept of what makes a wallet a "wallet." Through these dimensions, I aim to understand both the function and symbolic meaning of the wallet, and to explore its role in contemporary life.
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2024
Memories in the Evening is an editorial project exploring memory, objects, and family history. Through five everyday belongings preserved by my grandmother, the publication reconstructs her life story while reflecting the experiences of ordinary women in 1980s China. Combining photography, interviews, and editorial design, the project reveals how overlooked objects become vessels of emotion, cultural memory, and intergenerational connection.
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2024
The Capture is a speculative immersive theatre project that explores how digital platforms shape individual expression and collective behaviour. Using cancel culture as its point of departure, the project reconstructs the circulation of information, the spread of emotion, and the formation of collective judgement through theatrical space, characters, scripted narratives, and interactive experiences. As audiences navigate an evolving storyline, they experience how positions, identities, and power relations are continuously constructed and negotiated. The project invites reflection on how, in the age of social media, individuals are constantly observed, defined, and drawn into the dynamics of collective emotion and algorithmic systems.
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2024
What is Good Design? is a research-led editorial design project that questions how ideas of "good design" are constructed and accepted. Rather than proposing a new universal design standard, it creates a fictional evaluation system that invites people to assess objects along Shanghai's Anfu Road. Through participation, the project reveals that judgments of design are shaped not only by objects themselves but also by cultural values, media narratives and collective taste. It asks not what good design is, but how design value is produced.
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2023
Post-Word explores the similarities between plant ecology and information systems, imagining a future form of language shaped by natural organisms.
By comparing the classification, evolution, and dissemination methods of plants and buzzwords, the project proposes a speculative communication system in which information behaves like living matter rather than fixed text.
Through moving image, publication, and installation, the project visualises how future information might grow, mutate, spread, and interact within an ecological environment.
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2022
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Research & Practice
umum objects x Di Mao
Reading Room #2 explores typology books as a way to turn quiet obsessions into shared investigations, with guest visual designer Di Mao.
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