THE DRINKERY
DESIGNER: DI MAO

TYPE:IP DESIGN/ACTIVING PLANNING
YEAR: 2022

This project is inspired by a community bar I often visit called The Drinkery. The bar has a relaxed atmosphere where you can meet a wide variety of people. Their slogan is: "No strangers, only friends you haven’t met yet."

The prototype for the IP character I designed is a long-haired dachshund named KIKI. According to its owner, KIKI takes its owner to the bar for a cocktail every day during their walk. KIKI has become the guide for these drinking outings and clearly enjoys its time at the bar. It gets to meet different dogs and people, and everyone adores it.

In my design, "KIKI" has two forms: one representing its morning work mode and the other its drinking mode. These forms correspond to the duality of our lives as working individuals—diligently following a routine in the morning and then unwinding after work.
这个项目的灵感来自我常去的一家名为 “The Drinkery ”的社区酒吧。这个酒吧氛围轻松，可以结识各种各样的人。他们的口号是：“没有陌生人，只有未曾谋面的朋友”。

我设计的 IP 角色原型是一只名叫 KIKI 的长毛腊肠犬。据它的主人说，KIKI 每天都会在散步时带主人去酒吧喝鸡尾酒。KIKI 成了这些外出饮酒活动的向导，它显然很享受在酒吧的时光。它可以认识不同的狗和人，大家都很喜欢它。

在我的设计中，KIKI 有两种形态：一种代表它的晨间工作模式，另一种代表它的饮酒模式。这两种形态对应了我们作为上班族的双重生活--早上按部就班地勤奋工作，下班后尽情放松。